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Welcome

The Australian Toy Association (ATA) was established in 1977 and throughout the years we have shared with our members a common bond: A belief in the value of play and its importance in developing children’s creativity, resilience and so much more.

By living and breathing this ethos, we have flourished and have been consistently active over the years as an independent, financially strong, well-resourced industry body. We take pride in the steadfast support and advocacy for our toy, hobby and nursery members with regards to safety, ethical standards, fair trade and export markets.