Job Description
VTech is the global leader in electronic learning products for children from birth through toddler and preschool ages. We proudly market and distribute our innovative electronic learning toys under the VTech and LeapFrog brands across Australia and New Zealand. Our customers include major retailers such as Big W, Kmart, Target, Myer, Amazon and more.
Are you ready to make playtime your business? We’re on the lookout for a dynamic, hands-on Brand Manager to join our passionate team in South Melbourne.
Reporting to the Marketing Director and working closely with the Marketing Coordinator, you’ll take the reins on exciting brand-building projects, working across both digital and traditional channels. This is your chance to bring joy to children and families through impactful marketing campaigns — all while working in a creative and supportive environment.
Key Responsibilities
Brand & Campaign Management
· Contribute to engaging brand campaigns and storytelling that inspires children and parents
· Monitor campaign performance, track ROI, and lead post-campaign reviews
· Clearly articulate and report on the status of marketing campaigns and brand performance
· Collaborate with internal teams (Graphic Design, Sales, Operations) and external partners
Media, Advertising & PR
· Brief and liaise with our media planning and production agencies
· Localise TV ads and coordinate advertising activities
· Manage PR activities and maintain a strong relationship with our PR agency
Digital Marketing & Content
· Manage and grow our social media channels with fresh and engaging content
· Manage the VTech website andupdate our product pages on retailer websites, including writing product page content
Trade Marketing
· Prepare impactful product and range presentations for retailer previews
· Analyse monthly sell-through data and prepare reports on brand & product performance
· Create content and manage Amazon product pages, including Amazon A+ content
· Set up, oversee and analyse Amazon advertising performance
Event Management
· Lead the coordination and delivery of key industry events such as Toy Fair
Product Development & Localisation
· Support product development through localisation reviews
· Proofread & verify packaging and product content
About You
· 4+ years’ experience in Marketing or Communications
· Bachelor’s degree in Marketing or related field
· Proven success delivering multi-channel marketing campaigns
· Exceptional attention to detail, copywriting and organisation skills required
· Data-driven mindset with the ability to track, analyse and optimise
· Excellent communication skills
· Experience in toys or consumer goods is a big plus!
What We Offer
· Prime Location: Centrally located in South Melbourne, just off St Kilda Road. Close to public transport, the Botanical Garden, gyms, cafes, and restaurants.
· Vibrant Workplace: Enjoy a colourful open-plan office with a flat hierarchy, fostering a collaborative and inclusive atmosphere.
· Team Spirit: Be part of a fun and diverse team that values each member’s contribution.
· Employee Benefits: Receive staff discounts on our high-quality, fun-filled products – toys that bring joy!
· Hybrid work model : 3 days in office (Mon, Wed, Thurs), 2 days WFH
Additional Info
· Must have the right to work in Australia – proof of eligibility required