ATA Rising Star Award

In 2017, The Australian Toy Association (ATA) announced the introduction of a prestigious new Award the ATA Rising Star Award.


The Award was created with the intention of recognising and celebrating the industry's bright young stars who are making a name for themselves in Australia and around the world.

The award is judged by a panel of independent judges and nominations must be based on an individual's (aged 40 or under) contribution to a business. This can include their impact on a business' culture, financial performance, innovation or strategic direction or any other factor a nominee deems significant.

To view all previous Rising Star winners click here.

2020 Rising Star

Samantha Atkinson

samantha web

Samantha is a strong, independent, determined woman, both inside and outside of work. She is constantly setting goals for herself and others and striving to achieve them. Her passion, ambition and motivation shines through the final product of her work. The Bensons team have no doubt that in the coming years Sam will be the CEO.

‘Visionary’ best describes Samantha - whether it be for product development or new business opportunities.Samantha has an unique ability to change direction in the blink of an eye, moving from marketing, to sales to product development, to financials, to licensing. Then in her spare time managing the operations at the Royal Agricultural Shows in 5 Capital cities throughout the course of the year.