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  • The ATA works with manufacturers, importers and retailers, accounting for 90% of all toys distributed in Australia.  Our intention is simple: to help keep children safe during play.  Learn more. >
  • We all remember the worlds that opened up to us as children when we played with our toys, read our books or built something out of sticks, mud and grass. The adventures in our imaginations took on a life of their own.


The Australian Toy Association (ATA) was established in 1977 and throughout the years we have shared with our members a common bond: A belief in the value of play and its importance in developing children's creativity, resilience and so much more.

By living and breathing this ethos, we have flourished and have been consistently active over the years as an independent, financially strong, well-resourced industry body. We take pride in the steadfast support and advocacy for our toy, hobby and nursery members with regards to safety, ethical standards, fair trade and export markets.



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