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  • The ATA works with manufacturers, importers and retailers, accounting for 90% of all toys distributed in Australia.  Our intention is simple: to help keep children safe during play.  Learn more. >
  • The 2014 ATA Product of the Year Awards were presented at the GALA Dinner.  Congratulations to all the winners.

    Click here to see the winners.  >

  • We all remember the worlds that opened up to us as children when we played with our toys, read our books or built something out of sticks, mud and grass. The adventures in our imaginations took on a life of their own.


ATA is an independent, financially strong, well resourced industry body representing and servicing Australian industries specialising in products for kids and family leisure, learning and entertainment to enhance their future health and prosperity.

ATA members include manufacturers, distributors, importers, retailers, agents and licensors AND these account for the vast majority of total industry sales.

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