The ATA Awards Program runs alongside the Fair, giving exhibitors and licensing partners a chance to showcase their standout products and properties.

With the exception of the Judges’ Choice Award, and Kids’ Choice Award, which are predictive, our Product of the Year Awards and Licensing Awards recognise products and properties that have been successful in the Australian market in the year prior to the Fair.

In 2023 the ATA also introduced the Environmental and Sustainability Award which celebrates products that are designed with the environment in mind. This award increases in popularity each year, as the industry works towards creating more durable, modular and sustainable products.

Last but not least is our Rising Star Award, which celebrates up and coming talent within the industry. This award is open to anyone within the Toy Industry. Check out the previous winners here.

Winners and finalists are announced at the 2025 Gala Dinner which will be held on Sunday 2nd March. For further details on the awards or the function, check out the relevant pages on our website.