ATA Staff


Executive Manager


Alice began her career with the ATA in 2010 while completing her bachelor in Event Management. She’s been instrumental in managing our Association Events and took on the Executive Manager position in 2019. Alice is passionate about the industry and together with the ATA staff and Board, continues to serve our members.


Event Manager


Jacqui’s friends would describe her as a big kid at heart as she loves her toys and is a tad obsessed with Disney. Jacqui has been in the industry for over 15 years and possesses a wealth of knowledge across Marketing, Design/Branding and Event Management. Jacqui has created events such as Hollywood red carpet movie premieres, festivals down to retreats and workshops. Her passion is to create events that people enjoy and remember for many years to come.

Finance Manager


Valerie (Val) is ATA’s Finance Manager extraordinaire. Val, is one of the newest recruits to the team and has been with the ATA since August 2023. With a Bachelor of Business, Majoring in Accounting, she is experienced in all facets of accounting.


Safety & Compliance Consultant


Richard brings a wealth of knowledge and experience to the ATA’s product safety and compliance program. He has worked in the toy industry for over 30 years and has been with the ATA since 2009. Richard represents the ATA on standards committees at both international and local levels and keeps in close contact with the various regulators covering member’s products.