Inspired by children to provide a resource for meeting their play needs today and beyond.

Today ATA's members are involved in a large variety of children's products ranging across toys, hobbies, nursery, clothing, confectionary, games (board, electronic & video), CDs, books, collectibles, car safety, furniture, sports, lifestyle & licensed products. This reflects the increasing diversifcation of ATA's membership as they develop to meet the changing needs of a quickly evolving society.

Also while children's products are the initial focus, this often diversifies into the wider life style & licensed product ranges for adults. 

ATA has a major goal in delivering information and services that extend the performance of its industry sectors as they serve the changing needs of the consumer - at an individual level, a national level and as a global industry.