Product of the Year Awards
At the 2025 Industry Awards Ceremony, the ATA had the privilege of handing out the prestigious Product of the Year Awards.
These Awards are Retrospective and are decided by our judging panel of retailers.
As always the calibre of entries was extremely high which is reflected in the list of winners.
OVERALL Product of the YearThe Toniebox – Tonies |  |
Action Product of the YearJada Godzilla X Kong: Heat-Ray Breath Godzilla Remote Control Figure – Ikon Collectables |  |
Australian Development Products of the YearLittle Live Pets Really Real Puppy – Moose Toys |  |
Collectable Product of the YearPokemon TCG: Scarlet & Violet Surging Sparks Elite Trainer Box – Banter Toys & Collectibles |  |
Construction Product of the YearLEGO® Star Wars R2-D2 – LEGO® |  |
Craft & Activity Product of the YearDoctor Squish Squishy Maker Glow Edition – Jasnor |  |
Doll of the YearMagic Mixies Pixlings & Pegacorn Pack – Unia The Unicorn Pixling and Rainbow Star The Pegacorn Pet – Moose Toys |  |
Educational / STEAM Product of the YearMAGNA-TILES microMAGS 26-Piece Travel Set – Johnco |  |
Electronic Product of the YearPets Alive Mama Duck & Baby Surprise – All Brands Toys |  |
Game of the YearUNO Show’em No Mercy – Mattel |  |
Hobby Product of the YearLEGO® DC Batman: The Classic TV Series Batmobile – LEGO® |  |
Infant/Pre-School Product of the YearThe Toniebox – Tonies | |
Outdoor Product of the YearRazor Crazy Cart Shuffle – The Brand Exchange |  |
Plush Product of the YearVTech Snugglepillar – VTech Electronics |  |
Specialty Product of the YearPalm Pals – Cotton Candy Imports |  |