Product of the Year

Product of the Year

Product of the Year Awards

At the 2025 Industry Awards Ceremony, the ATA had the privilege of handing out the prestigious Product of the Year Awards.

These Awards are Retrospective and are decided by our judging panel of retailers.

As always the calibre of entries was extremely high which is reflected in the list of winners.

OVERALL Product of the Year

The Toniebox – Tonies

Action Product of the Year

Jada Godzilla X Kong: Heat-Ray Breath Godzilla Remote Control Figure – Ikon Collectables

Australian Development Products of the Year

Little Live Pets Really Real Puppy – Moose Toys

Collectable Product of the Year

Pokemon TCG: Scarlet & Violet Surging Sparks Elite Trainer Box – Banter Toys & Collectibles

Construction Product of the Year

LEGO® Star Wars R2-D2 – LEGO®

 

Craft & Activity Product of the Year

Doctor Squish Squishy Maker Glow Edition – Jasnor

Doll of the Year

Magic Mixies Pixlings & Pegacorn Pack – Unia The Unicorn Pixling and Rainbow Star The Pegacorn Pet – Moose Toys

 

Educational / STEAM Product of the Year

MAGNA-TILES microMAGS 26-Piece Travel Set – Johnco

 

 

Electronic Product of the Year

Pets Alive Mama Duck & Baby Surprise – All Brands Toys

 

Game of the Year

UNO Show’em No Mercy – Mattel

 

Hobby Product of the Year

LEGO® DC Batman: The Classic TV Series Batmobile – LEGO®

Infant/Pre-School Product of the Year

The Toniebox – Tonies

Outdoor Product of the Year

Razor Crazy Cart Shuffle – The Brand Exchange

Plush Product of the Year

VTech Snugglepillar – VTech Electronics

Specialty Product of the Year

Palm Pals – Cotton Candy Imports