Product of the Year Awards

15 separate trophy awards will be presented in the Product of the Year Awards being:

  • Action Toy of the Year - Toys that include action figures, and their play sets / accessories
  • Australian Development Toy of the Year – Any toy or children’s product that is 75% or more Australian made content or 100% Australian designed
  • Collectable Range of the Year - Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles etc.
  • Construction Range of the Year - Toys that include building & engineering sets
  • Craft & Activity Toy of the Year – Arts and crafts, and other indoor toys that inspire creative play through various forms of activity.
  • Doll of the Year - Traditional dolls made of materials such as clay and wood and their play sets/accessories
  • Educational Product of the Year – Educational games and learning toys that are used as props to enhance a child’s development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills.
  • Electronic Toy of the Year – Physical toys that are electronic or interact with a smartphone, tablet or gaming device
  • Game of the Year – Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps)
  • Hobby Product of the Year – Models, Rc and Powered or non-powered vehicles and their play sets / accessories
  • Infant/Pre-School Toy of the Year – Toys that are developed for infants/pre-schoolers (upto 5 years)
  • Outdoor Toy of the Year – Toys that are designed for active, outdoor play
  • Plush Product of the Year – Dolls or products made from fabric as of silk, cotton, wool etc.
  • Specialty Toy of the Year – Toys primarily distributed through specialty retailers
  • TOY OF THE YEAR

All categories of toy will be eligible for Toy of the Year.

 

All Categories except Specialty & Educational


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Product can only be entered into one category.
    • An entry may be a prototype, but must be suitable for judging.
    • Maximum of two entries per category per exhibitor.
    • Entry must be an individual product (assortments accepted).
    • Only exhibitors at Toy Fair may submit entries.
    • Outdoor to include Wheel Toys and Leisure products.


Judging Criteria

The judges use three (3) criteria in judging for the Awards:
    • Uniqueness/Innovativeness
    • Play Appeal
    • Sales Potential

 

Educational Product of the Year Award


For the purposes of this award an educational toy refers to educational games and learning toys that are used as props to enhance a child's development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills. 


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Product can only be entered into one category.
    • An entry may be a prototype, but must be suitable for judging.
    • Maximum of two entries per exhibitor. 
    • Entry must be an individual product (assortments accepted). 
    • Only exhibitors at Toy Fair may submit entries. 


Judging Criteria

The judges use three (3) criteria in judging for the Educational Toy of the Year Award:
    • Uniqueness/Innovativeness
    • Educational Value
    • Sales Potential

 

Specialty Toy of the Year

The aim of this award is to recognise unique/innovative product that is not licensed or advertised on TV.

Entry Criteria

    • Must be a new product first released in Australia in the previous or current year of the Fair.
    • Product can only be entered into one category.
    • An entry may be a prototype, but must be suitable for judging.
    • Maximum of two entries per category per exhibitor.
    • Entry must be an individual product (assortments accepted).
    • Only exhibitors at Toy Fair may submit entries.
    • Product is not advertised on TV.
    • Entries only accepted from companies with less than ten employees.
    • Product is not licensed. 
    • Toys primarily distributed through specialty retailers.

 

Judging Criteria

The judges use three (3) criteria in judging for the Specialty Award:

    • Uniqueness/Innovativeness
    • Play Value 
    • Sales Potential