2020 Product of the Year Awards

The ATA Program of Awards is an integral part of the Australian Toy Hobby and Licensing Fair as it aims to celebrate the outstanding performances achieved by our industry through products, licenses and individual successes.

With the exception of the 'Judges Choice Award', which is predictive, our Product of the Year Awards recognises products that have been successful in the Australian market in the year prior to the Fair.

* Download Product of the Year - Retrospective Awards Form Here
 
* Judges Choice Award Application Form Available Here Soon

 

Details on our Product Awards program, including categories and criteria are as follows:

Retrospective Awards

  • Action Product of the Year - Products that include action figures, and their play sets / accessories
  • Australian Development Product of the Year Award – Any toy or children’s product that is 75% or more Australian made content or 100% Australian designed
  • Collectable Product of the Year - Products that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles etc.
  • Construction Product of the Year - Products that include building & engineering sets
  • Craft & Activity Product of the Year – Arts and crafts, and other indoor products that inspire creative play through various forms of activity
  • Doll of the Year - Traditional dolls made of materials such as clay, wood, plastic and porcelain and their play sets / accessories
  • Educational Product of the Year – Educational games and learning products that are used as props to enhance a child’s development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills
  • Electronic Product of the Year – Physical products that are electronic or interact with a smartphone, tablet or gaming device
  • Game of the Year – Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps)
  • Hobby Product of the Year – Models, RC and powered or non-powered vehicles and their play sets / accessories
  • Infant/Pre-School Product of the Year – Products that are developed for infants / pre-schoolers (up to 5 years)
  • Outdoor Product of the Year – Products that are designed for active, outdoor play
  • Plush Product of the Year – Dolls or products made from fabric as of silk, cotton, wool etc.
  • Specialty Product of the Year – Products primarily distributed through specialty retailers
  • STEM/STEAM Product of the Year – Products that encourage kids to develop skills in the core disciplines of science, technology, engineering, arts and mathematics
  • OVERALL PRODUCT OF THE YEAR – chosen from the award winners of all categories

Entry Criteria - all categories:

  • Product must be suitable for children 0-13 (Except Infant/Pre-School which is up to 5 years)
  • Entry to the Product of the Year awards is open to Toy Fair Exhibitors only
  • Must be new product first released in Australia after 1st November 2018 and up to 31st October 2019 (Q3)
  • Maximum of two entries per category, per exhibitor
  • Entry must be an individual product (assortments accepted)
  • An entry cannot be submitted into more than one category

Specialty Award - additional criteria:

  • Product is not advertised on TV
  • Entries only accepted from companies with less than ten employees
  • Product is not licensed
  • Products primarily distributed through specialty retailers (i.e. not a Major Retailer or Department Store)

Australian Development Award - additional criteria:

The adjudication of the Australian Development Award is also based on the following adjudication criteria:

  • 75% or more Australian made content or
  • 100% Australian designed.

Entries based on either of the adjudication items must be accompanied by support documentation and signed declaration that the product meets one or both of these criteria.

Submission Format:

Each product nomination must include a brief product description AND a statement (up to 200 words) explaining to the judges why the product is deserving of recognition and how it fulfils the judging criteria including sales & marketplace acceptance.

Judging Criteria:

  • Creativity and Originality
  • Design and Quality
  • Play Value
  • Marketing and Promotion (NB: This is based on the creativeness of the marketing / promotional campaign)
  • Sales and Marketplace Acceptance

Educational Additional Judging Criteria:

  • Educational Value

 Submissions for the retrospective Awards are due Friday 20th December 2019. For full details, please refer to the entry form above. 



Judges Choice Award

A separate ‘Judges Choice Award’ will be open to Toy Fair Exhibitors only and this will be awarded to a new and exciting product that our judging panel predict will be a success in the Australian market.

Entry Criteria:

  • Product must be suitable for children 0-13
  • Entry to ‘The Judges Choice Award’ is open to Toy Fair Exhibitors only
  • Must be new product first released in Australia after January 2020
  • An entry may be a prototype, but must be suitable for judging
  • Maximum of two entries per exhibitor
  • Entry must be an individual product (assortments accepted)

Judging Criteria:

  • Uniqueness/innovativeness
  • Play appeal/value
  • Sales potential

Submissions for the Judges Choice Award are due Friday 14th February 2020. To apply or for clarification, please get in touch with the Toy Fair team today at +61 (3) 9320 2600 or email us This email address is being protected from spambots. You need JavaScript enabled to view it..

Judging of all awards will be carried out by independent industry experts including retailers, journalists, industry professionals and aligned Association leaders.