Product of the Year Awards

14 separate trophy awards will be presented in the Product of the Year Awards being:

  • Action Toy of the Year
  • Australian Development Award
  • Collectable Range of the Year
  • Construction Range of the Year
  • Craft & Activity Toy of the Year
  • Doll of the Year
  • Educational Product of the Year
  • Games Toy of the Year
  • Hobby Product of the Year
  • Nursery Product of the Year
  • Outdoor Toy of the Year
  • Pre-School Toy of the Year
  • Specialty Award
  • Toy of the Year

All categories of toy will be eligible for Toy of the Year.

 

All Categories except Specialty, Educational & Nursery


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Product can only be entered into one category.
    • Maximum of two entries per category per exhibitor.
    • Entry must be an individual product (assortments accepted).
    • Only exhibitors at Toy Fair may submit entries.
    • Outdoor to include Wheel Toys and Leisure products.


Judging Criteria

The judges use three (3) criteria in judging for the Awards:
    • Uniqueness/Innovativeness
    • Play Appeal
    • Sales Potential

 

Educational Product of the Year Award


For the purposes of this award an educational toy refers to educational games and learning toys that are used as props to enhance a child's development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills. 


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Product can only be entered into one category.
    • Maximum of two entries per exhibitor. 
    • Entry must be an individual product (assortments accepted). 
    • Only exhibitors at Toy Fair may submit entries. 


Judging Criteria

The judges use three (3) criteria in judging for the Educational Toy of the Year Award:
    • Uniqueness/Innovativeness
    • Educational Value
    • Sales Potential

 

Nursery Product of the Year Award

For the purposes of this award nursery product refers to all nursery related items excluding toys. Nursery toys are to be nominated under the pre-school category. 


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Product can only be entered into one category.
    • Maximum of two entries per exhibitor. 
    • Entry must be an individual product (assortments accepted). 
    • Only exhibitors at Toy Fair may submit entries. 


Judging Criteria

The judges use two (2) criteria in judging for the Nursery Product of the Year Award: 
    • Uniqueness/Innovativeness 
    • Sales Potential

 

Specialty Award

The aim of this award is to recognise unique/innovative product that is not licensed or advertised on TV.

Entry Criteria

    • Must be a new product first released in Australia in the previous or current year of the Fair.
    • Product can only be entered into one category.
    • Maximum of two entries per category per exhibitor.
    • Entry must be an individual product (assortments accepted).
    • Only exhibitors at Toy Fair may submit entries.
    • Product is not advertised on TV.
    • Entries only accepted from companies with less than ten employees.
    • Product is not licensed. 
    • Toys primarily distributed through specialty retailers.

 

Judging Criteria

The judges use three (3) criteria in judging for the Specialty Award:

    • Uniqueness/Innovativeness
    • Play Value 
    • Sales Potential