Licensed Property Awards 

The Licensed Property of the Year Award is a reflective award acknowledging the achievements of the property in 2019. The License Property of the Year is awarded to the License Property Owner or Agent of the Property. All entries must have been an active License property in the market in 2019.

* Download Licensed Property of the Year Award Form Here

5 separate trophy awards will be presented in the Licensed Property Awards:

  • Boys License of the Year
  • Girls License of the Year
  • Best Promotional Campaign
  • Pre-School License of the Year
  • Boutique License of the Year – Entertainment & Character

Entry Criteria - All Categories (except Boutique License of the Year):

  • Award must be for a Children’s License (Age 0-15).
  • Property must be relevant in 2019 as this award is reflective.
  • Only Licensors / Agents who are engaged with the Fair can make submissions.
  • License must have gained more broad based support cross category.
  • License had a strong appeal to its target market.
  • License or core element (for example art design, TV programme, movie or event etc.) was creative, impactful and relevant to the Australian market.
  • License was executed well with in-store displays.

Entry Criteria - Boutique License of the Year - Entertainment & Character:

  • Award must be for a Children’s License (Age 0-15).
  • Property must be relevant in 2019 as this award is reflective.
  • Retail Sales of $5 million or less.
  • Only Licensors / Agents who are engaged with the Fair can make submissions.
  • License had a strong appeal to its target market.
  • License or core element (for example art design or event etc.) was creative, impactful and relevant to the Australian market.
  • License was executed well with in-store displays.

Supporting Information / Documentation required for entry:

  • Submissions must satisfy each key criteria with supporting documents required including a visual representation of the range of products in the license.
  • A summary of the marketing plan must be included as well as evidence of Retail support / POS / instore support etc. Evidence of sell through data to be included if available.

Judging of all awards will be carried out by independent industry experts including retailers, journalists, industry professionals and aligned Association leaders.

Submissions for the License of the Year Awards are due Friday 31st January 2020. For any further clarification on the Awards, please get in touch with the Toy Fair team today at +61 (3) 9320 2600 or email us This email address is being protected from spambots. You need JavaScript enabled to view it..