ATA Awards

As a result of recent consumer and government sentiment surrounding gender and toys, the ATA has made the decision to make some changes to the categories in the Product of the Year Awards.

The main changes are that there will no longer be separate awards given out for Boys and Girls Toy of the Year and a range of new categories have been created to reflect the diverse nature of the toy industry.

 

Product of the Year Awards


14 separate trophy awards will be presented in the Product of the Year Awards being:

  • Action Toy of the Year
  • Australian Development Award
  • Collectable Range of the Year
  • Construction Range of the Year
  • Craft & Activity Toy of the Year
  • Doll of the Year
  • Educational Product of the Year
  • Games Toy of the Year
  • Hobby Product of the Year
  • Nursery Product of the Year
  • Outdoor Toy of the Year
  • Pre-School Toy of the Year
  • Specialty Award
  • Toy of the Year

All categories of toy will be eligible for Toy of the Year, while new categories will be awarded for the first time in 2017. These include:

  • Action Toy of the Year
  • Collectable Range of the Year
  • Construction Range of the Year
  • Doll of the Year

Australian Development Award will also now be a separate category with its own application.

 

All Categories except Specialty, Educational & Nursery


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Maximum of two entries per category per exhibitor.
    • Entry must be an individual product (assortments accepted).
    • Only exhibitors at Toy Fair may submit entries.
    • Outdoor to include Wheel Toys and Leisure products.


Judging Criteria

The judges use three (3) criteria in judging for the Awards:
    • Uniqueness/Innovativeness
    • Play Appeal
    • Sales Potential

 

Educational Product of the Year Award


For the purposes of this award an educational toy refers to educational games and learning toys that are used as props to enhance a child's development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills. 


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Maximum of two entries per exhibitor. 
    • Entry must be an individual product (assortments accepted). 
    • Only exhibitors at Toy Fair may submit entries. 


Judging Criteria

The judges use three (3) criteria in judging for the Educational Toy of the Year Award:
    • Uniqueness/Innovativeness
    • Educational Value
    • Sales Potential

 

Nursery Product of the Year Award

For the purposes of this award nursery product refers to all nursery related items excluding toys. Nursery toys are to be nominated under the pre-school category. 


Entry Criteria

    • Must be new product first released in Australia in that calendar year.
    • Maximum of two entries per exhibitor. 
    • Entry must be an individual product (assortments accepted). 
    • Only exhibitors at Toy Fair may submit entries. 


Judging Criteria

The judges use two (2) criteria in judging for the Nursery Product of the Year Award: 
    • Uniqueness/Innovativeness 
    • Sales Potential

 

Specialty Award

The aim of this award is to recognise unique/innovative product that is not licensed or advertised on TV.

Entry Criteria

    • Must be a new product first released in Australia in the previous or current year of the Fair
    • Maximum of two entries per category per exhibitor
    • Entry must be an individual product (assortments accepted)
    • Only exhibitors at Toy Fair may submit entries
    • Product is not advertised on TV
    • Entries only accepted from companies with less than ten employees
    • Product is not licensed 
    • Toys primarily distributed through specialty retailers

 

Judging Criteria

The judges use three (3) criteria in judging for the Specialty Award:

    • Uniqueness/Innovativeness
    • Play Value 
    • Sales Potential

 

Licensed Property of the Year Awards

The Licensed Property of the Year Award is a REFLECTIVE award acknowledging the achievements of the property in the previous year to the Fair. The License Property of the Year is awarded to the License Property Owner or agent of the Property. All entries must have been an active License property in the market in the year prior to the Fair.

The Licensed Property of the Year Awards consist of the following categories:

    • Boys Licensed Property
    • Girls Licensed Property
    • Pre-School Licensed Property
    • Boutique License
    • Best Promotional Campaign 


Entry Criteria

Only Licensors or Licensing Agents can submit entries. The award is reflective and must be an active License in the previous year to the Fair. 

 


Judging Criteria

Boys License, Girls License, Pre-School License and Best Promotional Campaign - applications will be judged on:
  • Award must be for a Children's License (Age 0-15)
  • Property must be relevant in the previous year to the Fair as this award is reflective
  • Only Licensors / Agents who are engaged with the fair can make submissions
  • License must have gained more broad based support cross category
  • License had a strong appeal to its target market
  • License or core element (for example art design, TV programme, movie or event etc.) was creative, impactful and relevant to the Australian market
  • License was executed well with in store displays

Boutique License of the Year – Entertaiment & Character - applications will be judged on:

  • Award must be for a Children's License (Age 0-15)
  • Property must be relevant in the previous year to the Fair as this award is reflective
  • Retail Sales of $5 million or less
  • Only Licensors / Agents who are engaged with the fair can make submissions
  • License had a strong appeal to its target market
  • License or core element (for example art design or event etc.) was creative, impactful and relevant to the Australian market
  • License was executed well with in store displays