LIMA Australia website

A Licensing Breakfast with Teresa Rendo

On day 3 of Australian Toy Hobby and Licensing Fair the ATA hosted the annual LIMA Licensing Breakfast.

Attendees were treated to a sumptuous spread before LIMA Australia MD Tony Bugg officially opened the proceeding with an energetic sizzle reel from Warner Brothers. LIMA CEO Charles Riotto then addressed the audience.

Charles outlined the key growth markets for the licensing industry, noting that Australia remains a key global market for licensed products.

The keynote speaker for the morning, Teresa Rendo, General Manager Commercial for BIG W, then took the stage to outline how Big W has tuned its operations around in recent times.

She provided consumer insights into how customers are increasingly seeking surprising and pleasurable experiences beyond simple retail transactions. She also noted the importance that consistent pricing plays in maintaining consumer trust.

All in all, it was a hugely enjoyable morning with a capacity audience‚Ķ looking forward to the 2019 LIMA Licensing breakfast on Tuesday 5th March already!