Welcome to the 2021 Australian Toy, Hobby & Licensing Fair!

The Toy Hobby and Licensing Fair is the largest annual trade fair for our industry in Australia and we understand how valuable this is to our members. The Fair provides a platform to forge new partnerships, build on current relationships, network with our peers and get a glimpse of what is hot and new set to hit our shores.

The ATA is busy working towards delivering an engaging and exciting fair for 2021 however we also understand that the current climate is ever-changing, and we need to adapt in order to provide a safe and effective environment for our exhibitors and attendees to do business.

Stay tuned for further updates to be released soon!

2021 Fair Dates & Times

Sunday 28th February - 9.00am to 5.00pm
Monday 1st March - 9.00am to 5.00pm 
Tuesday 2nd March - 9.00am to 5.00pm 
Wednesday 3rd March - 9.00am to 3.00pm  

Looking to Attend - Click Here!

Looking to Exhibit - Click Here!

2020 Facts and Figures:

  • 180+ Exhibitors
  • 15,000sqm of new and exciting products
  • Attendees from UK, Europe, US and Asia-Pacific
  • Total attendance of over 4,159 buyers and visitors
  • PR exposure in excess of $650,000 

What’s on display at the Fair?

TOYS; Craft & activity, Games, Outdoor, Educational, Dolls, Activities, Construction, Ride ons, Water and pool, Electronic, Action figures, Plush, Puppets

HOBBIES; Model cars, Model railways, Collectables, Modelling, Remote control

NURSERY ITEMS; Baby furniture, Nursery furniture, Nursery décor items, Art for nursery walls, Baby bedding, Baby safety equipment, Nursery linen 


And much, much more!

This event is strictly for trade only. Those eligible for admission include retailers, wholesalers, buying groups, etc. Registrants must present business identification.

No one under the age of 13, including infants, will be admitted under any circumstance. Babies under the age of 1 year will be permitted if in a pram or suitable carry harness.