Licensed Property Awards

At the 2021 Awards Ceremony, the ATA had the privilege of handing out the prestigious Licensed Property of the Year Awards.

This award is reflective and based on how successful the property was in Australia in 2020.

Judging of all awards are carried out by independent industry experts. As always the caliber of entries was extremely high which is reflected in the amazing list of winners.



Boys License

Minecraft – Merchantwise


   boys license


Girls License

Barbie - Mattel



 girl lic

Best Promotional Campaign

Ooshies promotion – The Walt Disney Company


promo campaign

Pre-School License

Bluey - BBC Studios Australia






Boutique License - Entertainment & Character

Beatrix Potter - Peter Rabbit - Haven Licensing