Product of the Year Awards
At the 2026 Industry Awards Ceremony, the ATA had the privilege of handing out the prestigious Product of the Year Awards.
These Awards are Retrospective and are decided by our judging panel of retailers.
As always the calibre of entries was extremely high which is reflected in the list of winners.
OVERALL Product of the YearLeapFrog LeapMove – VTech Electronics Australia |  |
Action Product of the YearMrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys |  |
Collectable Product of the YearPokemon TCG: Mega Evolution Phantasmal Flames Booster – Banter Toys & Collectibles |  |
Construction Product of the YearLEGO® Speed Champions Ferrari SF-24 F1®Race Car – The LEGO Group |  |
Craft & Activity Product of the YearVTech Create & Explore Musical Activity Desk – VTech |  |
Doll of the YearMonster High® Scary Sweet Birthday™ Doll Assortment – Mattel Australia |  |
Educational / STEAM Product of the YearJohnco Kameo DIY Colour Coding Chameleon – Johnco Productions |  |
Electronic Product of the YearLeapFrog LeapMove – VTech Electronics Australia |  |
Game of the YearFlip 7 – asmodee |  |
Hobby Product of the YearVTech Toot-Toot Drivers Learn & Go Train Set – VTech Electronics Australia
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Infant/Pre-School Product of the YearVTech Toot-Toot Drivers Bluey Road Trip Play Set – VTech Electronics Australia |  |
Kidult/Grown Up Product of the YearMattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia |  |
Outdoor Product of the YearHape Outdoor Easel – Toynamics |  |
Plush Product of the YearScruffaluvs Single Pack – Moose Toys |  |
Specialty Product of the YearMicro Rock & Go – Micro Scooters |  |