Judges Choice Award

A separate ‘Judges Choice Award’ will be open to Toy Fair Exhibitors only and this will be awarded to a new and exciting product that our judging panel predict will be a success in the Australian market.

Entry Criteria:

  • Product must be suitable for children 0-13
  • Entry to ‘The Judges Choice Award’ is open to Toy Fair Exhibitors only
  • Must be new product first released in Australia after January 2021
  • An entry may be a prototype, but must be suitable for judging
  • Maximum of two entries per exhibitor
  • Entry must be an individual product (assortments accepted)

Judging Criteria:

  • Uniqueness/innovativeness
  • Play appeal/value
  • Sales potential

Submissions for the Judges Choice Award are due Friday 12th February 2021. For any further clarification, please get in touch with the Toy Fair team today at +61 (3) 9320 2600 or email us This email address is being protected from spambots. You need JavaScript enabled to view it..

Judging of all awards will be carried out by independent industry experts including retailers, journalists, industry professionals and aligned Association leaders.