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The ATA is excited to announce the introduction of a new and exciting award that will be presented for the first time in 2021 and alongside the Australian Toy Hobby and Licensing Fair.

Proudly sponsored by Just Kidding, Australia’s largest and highest circulating kids’ magazine, the award will celebrate a new product released into the Australian market in 2021.

“As Australia’s largest kids magazine, Just Kidding is thrilled to be partnering with the Australian Toy Association to sponsor and present the very first ‘Kids Choice Award’ for 2021. Complimenting already existing categories in place, the Kids Choice Award is particularly exciting given that the voting and overall decision making will come via a carefully chosen team of readers who are also part of our junior journalist program aged 4-6 years and 7-12 years respectively. Our collaboration with the ATA is one that we are proud to be a part of not only for 2021 but hopefully for many years to come”, stated Mark Holmes, Just Kidding Publisher.

Judges will be chosen from the Just Kidding Journalists who test and review the very latest toys for every issue of Just Kidding and Just Kidding Jnr.

Kids Choice Award (4-6)

Entry Criteria:

  • Product must be suitable for children 4-6
  • Entry to ‘The Kids Choice Award’ is open to Toy Fair Exhibitors only
  • Must be new product first released in Australia after January 2021
  • An entry must be a finished product
  • Maximum of two entries per exhibitor
  • Entry must be an individual product (assortments accepted)
  • Product can also be entered into Judges Choice

DOWNLOAD THE KIDS CHOICE AWARD (4-6) ENTRY FORM HERE

Kids Choice Award (7-12)

Entry Criteria:

  • Product must be suitable for children 7-12
  • Entry to ‘The Kids Choice Award’ is open to Toy Fair Exhibitors only
  • Must be new product first released in Australia after January 2021
  • An entry must be a finished product
  • Maximum of two entries per exhibitor
  • Entry must be an individual product (assortments accepted)
  • Product can also be entered into Judges Choice

DOWNLOAD THE KIDS CHOICE AWARD (7-12) ENTRY FORM HERE

Submissions for the Kids' Choice Awards are due by Friday 29th January 2021.