Why Attend?

The Australian Toy Association delivers a dynamic, exciting and unmissable event that provides attendees with a commercially valuable and enjoyable experience on the showroom floor and throughout the world-class Melbourne Exhibition and Convention Centre.


The Fair provides you with the chance to touch, feel and try the most exciting and innovative toy, hobby and nursery products headed for release in the coming year. Buyers will have the opportunity to view these new products whilst exhibitors have the chance to meet an array of new customers.

A range of breakfast, brand launch and networking events are held throughout the Fair, as well as the industry Gala Dinner which incorporates the prestigious Product of the Year Awards, Judges' Choice Awards, Kids' Choice Awards & Licensing Awards.

This event is strictly for trade only. Those eligible for admission include retailers, wholesalers, buying groups, etc. Registrants must present business identification.

No one under the age of 13, including infants, will be admitted under any circumstance. Babies under the age of 1 year will be permitted if in a pram or suitable carry harness.

What’s on display at the Fair?

  • Toys

    • Collectibles, Craft & activity, Games, Outdoor, Educational, Dolls, Activities, Construction, Ride ons, Water and pool, Electronic, Action figures, Plush, Puppets
  • Hobbies

    • Model cars, Model railways, Collectables, Modelling, Remote control
  • Licensing

    • Brands, Hard Lines, Soft Lines, Apparel
  • Nursery Items

    • Baby furniture, Nursery furniture, Nursery décor items, Art for nursery walls, Baby bedding, Baby safety equipment, Nursery linen  
  • Other Items

    • Books & Accessories, Clothing, Children's Furniture, Inflatables, Kites, Magic Products, Manchester, Bicycles & Accessories 

And much, much more!

The ATA works with the venue and suppliers to ensure Toy Fair is a COVIDSafe event. Click HERE to view the COVIDSafe plan and steps taken to ensure the safety of all visitors to the Fair.