The Australian Toy Association delivers a dynamic, exciting and unmissable event that provides attendees with a commercially valuable and enjoyable experience. For the first time in 2021, the ATA will take Toy Fair Digital!


The show will go on and Toy Fair Digital provides a safe and effective platform for our industry to meet. It provides our attendees with sourcing opportunities from a huge range of exhibitors and through powerful AI and matchmaking, the experience will be taylored to you. The more you interact with the Fair, the more recommendations will be provided of exhibitors to meet and products to see. 

If you want a break from your business meetings then why not check out what sessions are playing that day. These will range from live exhibitor demos to e-commerce how-to's, even the Awards ceremony will be live for all to see in 2021. 

This event is strictly for trade only. Those eligible for admission include retailers, wholesalers, buying groups, etc. Registrants must present business identification.


What’s on display at the Fair?

  • Toys

    • Collectibles, Craft & activity, Games, Outdoor, Educational, Dolls, Activities, Construction, Ride ons, Water and pool, Electronic, Action figures, Plush, Puppets
  • Hobbies

    • Model cars, Model railways, Collectables, Modelling, Remote control
  • Licensing

    • Brands, Hard Lines, Soft Lines, Apparel
  • Nursery Items

    • Baby furniture, Nursery furniture, Nursery décor items, Art for nursery walls, Baby bedding, Baby safety equipment, Nursery linen  
  • Other Items

    • Books & Accessories, Clothing, Children's Furniture, Inflatables, Kites, Magic Products, Manchester, Bicycles & Accessories 


And much, much more!

Contact us now to ensure you receive all the exciting updates of the Fair.