The 2020 Toy Hobby and Licensing Fair opened on Sunday 1st March with over 4,000 retailers, exhibitors, media and buyers coming together at the Melbourne Convention and Exhibition Centre.

Over 180 stalls were on show over the four days, with dozens of new exhibitors who added a wonderful new dimension to this flagship event along with return exhibitors who continue to add colour and excitement each year.

The first night of the Fair saw The Australian Toy Association hold its annual Gala Dinner at the Crown Palladium Ballroom with over 500 people witnessing the induction of David Tolmer into the Australian Toy Association Hall of Fame as well as Samantha Atkinson of Bensons Trading receiving this years’ Rising Star Award for her successes.

Widespread media coverage was secured across newspapers, TV, radio, and digital channels; including segments filmed by Channel 9 and Channel 10 during the Fair.

It was a fantastic four days and the ATA looks forward to producing an even bigger and better Fair in 2021!

2021 Fair Dates & Times

Sunday 28th February - 9.00am to 5.00pm
Monday 1st March - 9.00am to 5.00pm 
Tuesday 2nd March - 9.00am to 5.00pm 
Wednesday 3rd March - 9.00am to 3.00pm  

Looking to Attend - Click Here!

Looking to Exhibit - Click Here!

2020 Facts and Figures:

  • 180+ Exhibitors
  • 15,000sqm of new and exciting products
  • Attendees from UK, Europe, US and Asia-Pacific
  • Total attendance of over 4,159 buyers and visitors
  • PR exposure in excess of $650,000 

What’s on display at the Fair?

TOYS; Craft & activity, Games, Outdoor, Educational, Dolls, Activities, Construction, Ride ons, Water and pool, Electronic, Action figures, Plush, Puppets

HOBBIES; Model cars, Model railways, Collectables, Modelling, Remote control

NURSERY ITEMS; Baby furniture, Nursery furniture, Nursery décor items, Art for nursery walls, Baby bedding, Baby safety equipment, Nursery linen 


And much, much more!

This event is strictly for trade only. Those eligible for admission include retailers, wholesalers, buying groups, etc. Registrants must present business identification.

No one under the age of 13, including infants, will be admitted under any circumstance. Babies under the age of 1 year will be permitted if in a pram or suitable carry harness.