2018 Toy Fair Media Coverage

Professional Public Relations (PPR) worked closely with the Australian Toy Association to manage the media relations and communications for the 2018 Toy Hobby and Licensing Fair which has grown in profile over years.

Highlights of the media campaign included a colourful live cross with Channel 9’s Today Show, a national 7 News story and pre-event Herald Sun piece that featured the most exciting toys launching at the Fair. ATA Toy Fair Chairman David Hendy was also interviewed for 3AW and Gold FM.

The ATA also welcomed a range of YouTube influencers and bloggers who were eager to share their discoveries with their fans.

In total the campaign reached over 4.1 million people and gave them an inside look into our trade-only event.

For any media enquiries about the 2018 or upcoming 2019 Toy Hobby and Licensing Fair please contact: 

Eli Grynberg at Professional Public Relations
This email address is being protected from spambots. You need JavaScript enabled to view it.
(03) 8643 1624


2018 At A Glance

  • Total attendance 4,406
  • Number of exhibitors 186
  • Total Buyers 2,837

Media photo


2018 Award Winners

Product of the Year Award Winners:

  • TOY OF THE YEAR – Crate Creature Surprise; HeadStart International
  • Action Toy of the Year – Mecard Mecardimal Deluxe Assortment; Mattel Pty Ltd
  • Collectable Range of the Year – L.O.L. Surprise Confetti Pop Asstin PDQ Tray; HeadStart International
  • Construction Range of the Year – LEGO City 60188 Mining Experts Site; LEGO
  • Craft & Activity Toy of the Year – Cra-Z-Slimy Creations: SuperSlime Studio; Hunter Products
  • Doll of the Year – The Wiggles: 15” Emma Ballerina Feature Doll; Hunter Products
  • Educational Product of the Year – Tobbie The Robot; Johnco Productions Pty Ltd
  • Electronic Toy of the Year – Dino Bites; HeadStart International
  • Game of the Year – Arcade One: At-Home Toy Arcade Game System – Mortal Combat II; Hunter Products
  • Hobby Product of the Year – The AARMA 1/10 Scale ‘GRANITE VOLTAGE’ 2WD Electric Monster Truck; Southern Model Supplies
  • Infant/Pre-School Toy of the Year – First Steps: Baby Walker; VTech Electronics
  • Outdoor Toy of the Year – Inflatabull; All Brands Toys Pty Ltd
  • Plush Toy of the Year – Crate Creatures; HeadStart International
  • Specialty Toy of the Year Award – Flight Lab Innovator – 6 in 1; Big Wheel Toys
  • Australian Development Toy of the Year Award – Best FurryFriends; HeadStart International

Licensed Property of the Year Award Winners:

  • Boys License of the Year - Star Wars Force Friday II, The Walt Disney Company
  • Girls License of the Year – Barbie, Mattel Pty Ltd
  • Best Promotional Campaign - Marvel Hero Super Discs, The Walt Disney
  • Pre-School License of the Year - Paw Patrol, Nickelodeon Viacom Consumer Products
  • Boutique License of the Year – Sesame Street, Haven

Stand of the Year Award Winners:

  • Best Shell Scheme Stand – Johnco Productions Pty Ltd
  • Best Open Space Stand up to 100sqm – Artiwood Educational Toys
  • Best Open Space Stand 101sqm-200sqm – Banter Toys & Collectibles div. of Croftminster Pty Ltd
  • Best Open Space Stand over 200sqm – Hasbro
  • Best New Exhibitor Stand – Les Folies