2016 Toy Fair Media Coverage

This year, Professional Public Relations (PPR) worked closely with the Australian Toy Association to manage the media relations and communications for the 2016 Toy Hobby and Licensing Fair.

In doing so, the PPR team worked closely with exhibitors and ATA staff members to ensure the Fair was top of mind amongst Australian journalists.

Over the course of the Toy Fair; journalists from The Herald Sun, Nine News, Courier, Nickelodeon and News.com.au visited the fair which resulted in widespread national coverage for our flagship event.

In all, media coverage for the 2016 Toy Hobby and licensing Fair reached a combined audience of over 2.3 million people around Australia!


For any media enquiries about the 2016 or upcoming 2017 Toy Hobby and Licensing Fair please contact: 

Eli Grynberg at Professional Public Relations
This email address is being protected from spambots. You need JavaScript enabled to view it.
(03) 8643 1624


2016 At A Glance

  • Total attendance 4,610
  • Number of exhibitors 205
  • Number of new exhibitors 79

Toy Fair Photo


2016 Award Winners

Product of the Year Award Winners:

  • Toy of the Year - Qixels 3D Maker – Moose Enterprise Pty Ltd
  • Boys Toy of the Year - Yo-kai Watch Season 1 Watch – Hasbro Australia Limited
  • Girls Toy of the Year - LEGO® Friends Amusement Park Roller Coaster – LEGO® Australia Pty Ltd
  • Craft & Activity Toy of the Year - Qixels 3D Maker – Moose Enterprise Pty Ltd
  • Games Toy of the Year - Simon Air – Hasbro Australia Limited
  • Outdoor Toy of the Year - Nerf Modulus Tri-Strike – Hasbro Australia Limited
  • Pre-School Toy of the Year - TOMY Sort & Pop Spinning Top – TOMY Australia Pty Ltd
  • Specialty Product of the Year - Chloe's Garden Solar Fairy Bread Bakery – Cotton Candy Import
  • Educational Product of the Year - Magformers Creative Set – Life’s Little Luxuries
  • Hobby Product of the Year - Traxxas X-Maxx Monster Truck – Southern Model Supplies
  • Nursery Product of the Year - Little Tikes Activity Garden Lights – HeadStart International
  • Australian Development - Qixels 3D Maker – Moose Enterprise Pty Ltd

Licensed Property of the Year Award Winners:

  • Boys License - Star Wars, The Walt Disney Company
  • Girls License - Shopkins, Merchantwise
  • Pre-School License - Paw Patrol, Nickelodeon
  • Boutique License - Very Hungry Caterpillar by Haven Licensing
  • Best Promotional Campaign - Peppa Pig Daffodil Day by Entertainment One

Stand of the Year Award Winners:

  • Best Shell Scheme Stand - Creativity For Kids / Faber-Castell – F28
  • Best Open Space Stand upto 100sqm - Let’s Play Games: Distribution – J34
  • Best Open Space Stand 101sqm to 200sqm - Independence Studios Pty Ltd – K06
  • Best Open Space Stand over 200sqm - LEGO® Australia Pty Ltd – L01 & L03
  • Best New Exhibitor Stand - ‘lil Fairy Door – I22