Toy Fair Media

Each year the Melbourne Convention and Exhibition Centre transforms into a toy haven, with hundreds of exhibitors showcasing their newest and most spectacular array of toys, innovative gadgets and mind boggling games at The Australian Toy Hobby and Licensing Fair.

For your chance to join the fun and witness all the latest at greatest toy trends please contact Eli Grynberg (Professional Public Relations) on the details below.

Eli Grynberg at Professional Public Relations
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(03) 8643 1624


2018 At A Glance

  • Total attendance 4,406
  • Number of exhibitors 186
  • Total Buyers 2,837

Toy FairB


2018 Award Winners

Product of the Year Award Winners:

  • TOY OF THE YEAR – Crate Creature Surprise; HeadStart International
  • Action Toy of the Year – Mecard Mecardimal Deluxe Assortment; Mattel Pty Ltd
  • Collectable Range of the Year – L.O.L. Surprise Confetti Pop Asstin PDQ Tray; HeadStart International
  • Construction Range of the Year – LEGO City 60188 Mining Experts Site; LEGO
  • Craft & Activity Toy of the Year – Cra-Z-Slimy Creations: SuperSlime Studio; Hunter Products
  • Doll of the Year – The Wiggles: 15” Emma Ballerina Feature Doll; Hunter Products
  • Educational Product of the Year – Tobbie The Robot; Johnco Productions Pty Ltd
  • Electronic Toy of the Year – Dino Bites; HeadStart International
  • Game of the Year – Arcade One: At-Home Toy Arcade Game System – Mortal Combat II; Hunter Products
  • Hobby Product of the Year – The AARMA 1/10 Scale ‘GRANITE VOLTAGE’ 2WD Electric Monster Truck; Southern Model Supplies
  • Infant/Pre-School Toy of the Year – First Steps: Baby Walker; VTech Electronics
  • Outdoor Toy of the Year – Inflatabull; All Brands Toys Pty Ltd
  • Plush Toy of the Year – Crate Creatures; HeadStart International
  • Specialty Toy of the Year Award – Flight Lab Innovator – 6 in 1; Big Wheel Toys
  • Australian Development Toy of the Year Award – Best FurryFriends; HeadStart International

Licensed Property of the Year Award Winners:

  • Boys License of the Year - Star Wars Force Friday II, The Walt Disney Company
  • Girls License of the Year – Barbie, Mattel Pty Ltd
  • Best Promotional Campaign - Marvel Hero Super Discs, The Walt Disney
  • Pre-School License of the Year - Paw Patrol, Nickelodeon Viacom Consumer Products
  • Boutique License of the Year – Sesame Street, Haven

Stand of the Year Award Winners:

  • Best Shell Scheme Stand – Johnco Productions Pty Ltd
  • Best Open Space Stand up to 100sqm – Artiwood Educational Toys
  • Best Open Space Stand 101sqm-200sqm – Banter Toys & Collectibles div. of Croftminster Pty Ltd
  • Best Open Space Stand over 200sqm – Hasbro
  • Best New Exhibitor Stand – Les Folies